Good books. Better decisions. Stronger business.

Always know where your business stands.

Continuously reconciled books, reviewed by a real controller. Your position is current, not a month behind.

Question 1 of 3

First, what kind of business do you run?

Built for service businesses that run on digital transactions
CoachesConsultantsAgenciesFreelancers scaling to teamsProfessional services
The problem

When your books lag, every decision is a guess.

A month behind, a bookkeeper gone quiet, a pile of questions holding everything up. Accrua replaces the monthly mystery with a position you can check any day.

Your real position, any day of the month

No more waiting for a month-end reveal. Your books stay current as money moves, so the number you need is already there when you look.

One open questionClose on track
Travel & client expenses⏸ Unavailable

Waiting on: purpose of $1,180 charge (Delta, Jun 30). We deliver the rest of the close on schedule.

June books delivered July 1

Questions never hold your books hostage

When something only you can answer comes up, we flag it and deliver the rest of the close anyway. Nothing stalls in your inbox.

Monthly closeOn schedule
  • Aprilclosed Apr 1
  • Mayclosed May 1
  • Juneready July 1

A clean close, on the calendar

Your June books land July 1st, every month, reviewed by a real controller. The close becomes a date you can plan around, not a surprise you wait on.

Good books. Better decisions. Stronger business.

How it works

How Accrua keeps you current

Software does the heavy lifting. A real person does the judgment.

01

Connect once.

You grant read-only access to your bank, cards, and billing during onboarding. That’s the last setup you’ll ever do.

02

Books stay current as you go.

Transactions reconcile as they come in: payroll, rent, SaaS, and the rest. Your position is always up to date, not batched at month-end.

03

Nothing gets guessed.

Anything the system can’t classify with confidence is held, not assumed. A wrong number never slips into your books.

04

A controller makes the call.

A real person reviews every flagged item and applies judgment where software can’t. This is the part nobody else does well.

Controller reviewHuman judgment
05

Clean close, on schedule.

P&L and Balance Sheet delivered the next day, your June books by July 1st, with unresolved figures clearly flagged, never a reason to delay.

Every monthNext day
Accurate or nothing

A guess isn’t a number.

When a transaction is unresolved and would distort your books, Accrua shows the affected figure as “unavailable”, with a plain note on what’s needed, instead of a number that looks right but isn’t.

  • You always know your books are accurate, because we never fill a gap with a guess
  • You see exactly what’s needed from you, and why it matters
  • The moment you resolve it, the number appears. No black box

This is a design commitment, not a feature. It’s what makes real-time numbers trustworthy.

What you get

Whatever the month throws at you, your books already have an answer.

You shouldn’t have to wonder where your business stands. Here’s what lands in your inbox, on schedule, every month.

Always current

Where do we actually stand — today?

Your real financial position, continuously reconciled. Not a month-old snapshot you have to second-guess.

Controller reviewed

Did a human actually check this?

Every close is reviewed by a real controller, not just exported by software and sent your way.

Close on schedule

When will the books be done?

A clean monthly close, delivered the next day. Your June books land on July 1st — every month.

Numbers you trust

Is this number real, or a guess?

You get an “unavailable” flag instead of a guessed figure, so every number you act on is one you can trust.

Continuously reconciled, controller-reviewed books — on a simple subscription, with no invoices to chase.

Pricing

One price a month. No hourly surprises.

Tiers are based on transaction volume and complexity, not how big your business is.

Starter
$495 / mo

Solopreneurs and simple service businesses, up to 150 transactions a month

Continuous close, controller reviewed, cash basis, monthly delivery

See if you qualify
Most popular
Standard
$695 / mo

Growing teams running 150 to 400 transactions a month

Everything in Starter, cash basis, built for more activity

See if you qualify
Pro
$995 / mo

Multi-entity or high volume: 400+ transactions, 8+ accounts

Everything in Standard, on an accrual basis, at scale

See if you qualify

Pricing shown is provisional and may be refined before launch.

Who this is for

Built for businesses that run on systems, not shoeboxes.

Accrua fits a specific profile: service-based, fully digital, and organized enough to want their numbers right. If one of these sounds like you, the 5-minute intake will confirm it.

The scaling agency

Creative or marketing agency · small team · clients on retainer

Everything bills through Stripe and the bank. I don’t want a monthly mystery. I want clean books on the 1st so I know whether I can make the next hire.

Send me questions in the portal. I don’t need another call to schedule.

The independent consultant

Professional services · billed by card and ACH · no inventory

I check my numbers every week and I answer fast. I don’t need hand-holding.

I need someone to keep the books accurate and tell me exactly what they need from me, nothing more.

The full-time coach

Coaching business · recurring digital payments · going full-time

My business finally pays me a real salary, and I want books that keep it that way.

Give me a portal, tell me what to connect, and I’ll have it done the same day.

Not the right fit if you take cash at all, carry inventory, mix personal and business accounts, or want to run things by phone. That’s not a judgment. The model just depends on it.

See if you qualify Straight answer beats a sales call. The intake tells you, and us, in five minutes.
FAQ

Questions, answered straight.

How current are my books?
Continuously. Accrua reconciles transactions as they come in, so your financial position is current, not reconstructed once a month. You can check where you stand any time.
What does “unavailable” mean on a number?
When a transaction is unresolved and would distort a figure, we show that figure as “unavailable” with a short note on what’s needed, instead of a number that looks right but isn’t. It’s a deliberate accuracy choice.
Is my financial data safe?
Access is read-only. We can see your transactions to do the books. We can never move money.
What if I don’t answer your questions in time?
Your books still close on schedule, with the affected figures flagged as unavailable rather than guessed. Your answer rolls into the next close. No retroactive rework, no delay.
Cash or accrual?
Cash basis on Starter and Standard, the right call for most service businesses. Accrual is available on Pro.
Do I have to switch accounting software?
No, if you already run on QuickBooks Online, the platform your books live in. Everyone else gets QuickBooks Online set up during onboarding.
What if I’m behind on past months?
We’ll scope catch-up during onboarding so you start current. Catch-up is billed before the recurring service begins.
Get started

Three ways to get current with Accrua.

Start now

Answer three quick questions and see if Accrua is a fit. No sales call — your answers come with you.

See if you qualify

See how it works

Walk through continuous reconciliation and the controller review that closes your books clean, every month.

Explore what we do

Just getting started?

Not sure where you land yet? Tell us about your books and we’ll point you somewhere good.

Talk to us

Ready now, still exploring, or just getting started — there’s a path that fits. Every one begins with knowing exactly where you stand.